It's no secret that brand awareness and exposure serve as an important way to attract new clients to your business. It represents a real opportunity to showcase previous jobs, clients you've worked with, services you offer and more. But for those of us that lack time and online marketing experience, the brand strategy process can seem a little intimidating.
Where do you start? What message should be represented? Which channels work best?
The good news is, you're not alone in this. The better news is, creating traffiic-driving content and using them in your marketing strategy is actually easier than you think.
To break down the 6 things you need to look at when building brand awareness, Quicksprout have created this infograph on How To Build Brand Awareness For Your Business. The data included in the infographic should make your marketing decisions a bit easier.