Are you promoting your construction business efficiently?

Monica Gameng   |   August 25, 2015

As the number of construction companies grow each year, competition has become more and more intense. In order to get maximise your client base, you have to be proactive in promoting your company by taking the time to plan and execute effective marketing strategies. 

What is the right way to promote your company?


There are a lot of factors that come into play when it comes to promoting and marketing your business. Not all industries are the same and the marketing strategies used in one industry would usually differ from another industry. But the most important part is your audience – the people who you are trying to talk to.

Your audience are your potential clients, the ones who you’re trying to woo into engaging with your business. These are the contractors, architects, project managers, engineers and other industry representatives who might have an upcoming construction project in hand.

How do you find the right strategy to promote your business to these people?


Research is the first thing you have to do in order to get the perfect marketing strategy for your business. Get to know your audience – find out where they usually look for information or what social media channels they use. Also try to find out what sort of projects they usually have as this will help you with the kind of service you can market.


Now that you’ve done your research, it’s time to write up a strategy based on the data that you’ve gathered. Once you have the perfect marketing strategy for your business, it’s just a matter of executing them and bringing them to life.

Keep in mind that marketing is a trial and error process. What works for another company might not work for yours or vice versa. Don’t lose hope when what you’ve planned didn’t work because there are marketing strategies that are bound to work for your company.

Aside from a good marketing strategy, what else can you do to further promote your business?

There are a lot of other ways that you can promote your business. Attending industry related expos and trade shows is a good way to showcase your products and services to others in the industry, as well as these following reasons:

  • You get to learn from other exhibitors

  • You get a chance to network with other industry representatives as yourself

  • It’s a good opportunity to learn what’s new in the industry

There are more reasons as to why it’s good to attend industry related expos and trade shows. You can check them out here.

Sometimes, growing your network of industry connections instead of promoting your business head-on will be more beneficial. The more contacts you have in the industry, the more people there will be to recommend your business to others. A few good ways to find like-minded people are in forums or online social groups. For businesses like yours, a good start will be these 10 LinkedIn groups.

There are other ways that you can effectively and efficiently promote your business. PlantMiner will help get your business’ name in front of the right audience, and already boosts the online presence of thousands of plant, equipment and subcontracting companies across Australia and New Zealand.

Are you promoting your construction business efficiently and effectively? Share some of your tips & tricks below in the comment section.

Monica Gameng
As Felix's Marketing Assistant since 2015, Monica is responsible for researching and sharing new and progressing projects within the construction and mining sectors in Australia. It's no surprise that Monica has her finger on the pulse of Australian major projects given she has produced more than 1,000 posts. She truly is an industry expert.
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