When the company first started in 2011, Avid Hire focused on crosshiring equipment to larger hire companies. But what Mark found was that more and more firms were affected by the downturning market, and companies began to consolidate existing equipment and dispose of assets. It was increasingly difficult to utilise his fleet and the decision was made to adopt a more direct approach to the market.
PlantMiner is an fantastic business tool and has increased our quoting options immensely. The team there are amazing, full of energy and always happy to help in any way they can.
Avid Hire has won a number of jobs through leads generated by PlantMiner. Utilising this resource correctly can produce fantastic outcomes.
- Mark Barac, Avid Hire
About Avid Hire
Avid Hire is an industrial equipment hire company that provides capital expense solutions by improving loan ability, reducing liability and providing the safest modern equipment. Avid Hire was founded in 2011, formerly CLH Civil & Mining Equipment Hire, and has strong roots in the mining and industrial sectors.
Mark Barac describes Avid Hire as somewhat of a boutique hire company, “we’re providing competitive rates and new quality equipment”. Endeavouring to build long lasting relationships and client satisfaction, Mark considers service as a paramount advantage of his business, adding that they “keep overheads very low and utilise GPS and In Vehicle Monitoring Systems (IVMS) to track and manage equipment”.
When the company first got started, they focused on traditional hiring techniques like using existing contacts to cross hire equipment to large hire companies. However, the past few years have seen market sales slump with the changing industry and it became a matter of working harder for less results.
“We’re in a growth phase building our fleet, which means that for most instances, we can provide new equipment that meets national and mine specification safety requirements. I knew we had the capability to provide tailored services, but I wanted to place more quality equipment into medium to long term hire agreements” Mark explained.
Mark knew he needed a new strategy. Looking to find new opportunities, Mark decided it was the right time to invest in “PlantMiner as a way to utilise their BDM team resulting in cost saving for Avid Hire.”
PlantMiner isn’t one of those companies that’s sitting around 8 to 5 and then you can’t get a hold of them. “The PlantMiner team are playing an integral role in helping Avid Hire achieve its targets. Their high energy approach works well with Avid Hire.”
Mark sees PlantMiner as more than just a lead generation service.“Not only does PlantMiner help us place more equipment, it exposes Avid Hire and connects us with so many other businesses.”
Affordable Earthworx lands major client with PlantMiner
Affordable Earthworx’s high standard of work help reel in customers, but they have fought to capture that large scale project which gets their gear on site for a lengthy period. Within six months of listing as a PlantMiner supplier, Affordable Earthworx has increased their fleet utilisation, boosted their online presence … and landed a major client.
Established in2007, Zaxcav8 Civil Contractors is a leading supplier for civil works and haulage in South East Queensland and more recently, Auckland New Zealand. With a focus on reducing their downtime, they realised that in order to reach this goal they had to focus on establishing a streamlined marketing strategy that drew traffic to their brand and helped increase qualified leads for their business.