Developing a joint venture is more than just stringing company names together. A strong joint venture (JV) indicates the combined resources, knowledge and skills that make the consortium a comprehensive choice to complete the project.
Where a JV allows a brand that represents all parties involved, and not just the mega company, these tips can help.
Evaluation teams are trying to avoid broken promises. Believe it or not, this is often a paramount concern to cost.
Any whiff of internal conflict within the JV team persuades the selection committee to review your offer with caution. After all, no-one wants to be responsible for a project full of finger pointing, cost overruns and delays.
However, there are ways the proposal team can create a strong brand for a JV when the clock is counting down.
A strong brand is clear, well-positioned in the marketplace and differentiates itself from the competition—instead of mirroring the competition. The biggest value and differentiator for a joint venture is combined strength and expertise. A JV must be seen as an asset, not a liability.
Identify common elements of each company’s culture, messaging and visual identity, such as colors used in their respective brands (if each company uses different colors, then pick a color not representative of a single company to show a unified front).
A separate, project-specific name that is more than an acronym of the companies’ names for the joint venture is also more appealing to the selection committee. Keep in mind, clients are looking for a single source to complete their project with as few problems and conflicts as possible. Your proposal and associated materials need to appear to be from a sole entity.
Five industry leaders – Leighton Contractors, Georgiou, GHD, AECOM and BG&E – working in partnership.
In October 2012, Gateway WA was selected as the alliance partner by Main Roads Western Australia to deliver the $1 billion Gateway WA Perth Airport and Freight Access Project on behalf of the Australian and State Governments.
The Nexus Infrastructure consortium consists of Plenary Group, Cintra Infraestructuras Internacional S.L., Acciona Concesiones S.L., Acciona Infrastructure Australia, Ferrovial Agroman Australia and Transfield Services (Australia).
In August 2015, Nexus Infrastructure was awarded the contract to design, construct, operate and maintain the 41km-long Towoomba Second Range Crossing, connecting the Warrego Highway at Helidon Spa in the east with the Gore Highway at Athol in the west, via Charlton.
The consortium comprises of Pacific Partnerships, CPB Contractors, John Holland, Mitsubishi Corporation, Aberdeen Infrastructure Investments, Deutsche Bahn International and CAF.
The JV is made up of York Civil Pty Ltd, Leighton Contractors and Aurecon.
In April 2015, T2T was awarded the major works contract for the $896 million Torrens Road to River Torrens Project, involving the design and construct of a 4km non-stop section of road between Ashwin Parade, Torrensville, and Pym Street, Croydon Park.
There's no perfect 1, 2, 3 or formula to unify numerous companies and their brands, and so they must determine the JV's brand on a project-by-project basis. However, a genuine joint venture will often bring companies together who have similar cultures, methodologies and processes. making the development of a strong brand easier.
It's important to know what the government wants to see in your marketing and joint-venture application to construct a project. After attending a QLD Government State Planning workshop on tendering for government, we've created this free eBook to highlight the three methods used by evaluation officers to consider your tender. Download today and make sure you're writing your next bid for those who are going to read it.
Minister of Planning, Richard Whynne announced the approval of the $200 million redevelopment of Melbourne's Wesley Church site. Despite the entire site listing on the Victorian Heritage Register, the Heritage Council has already granted the necessary demolition permit for some of the buildings on site, including the Princess Mary Club which will be recognised with a plaque.
Today the first sod has been turned for major works on the $384.24 million Cooroy to Curra Section C project which will widen the Bruce Highway to four lanes between the Traveston interchange and the proposed Woondum interchange, south of Gympie.
Formerly known as the PlantMiner blog, Felix Project News is Australia's top 10 Construction blog.
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