Construction professionals who'd rather be ahead of the curve than chasing it would be smart to start including social media as part of their daily or weekly tasks. Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably LinkedIn for our industry, but others certainly fit the bill. Through commenting on, liking, and sharing prospects’ and customers’ posts, salespeople create relationships with buyers and boost their credibility by taking an interest in what they’re interested in.
Instead of a hard closing tactic, social selling more closely resembles lead nurturing. You have to be willing to put in the time and effort to engage with your target customers on an ongoing basis.
One of the most significant perceived hurdles to adopting social media for your business is that is takes too much time. How can my team keep up with their buyers on LinkedIn and Twitter when they’re also trying to, you know, work?
Like anything else, developing a routine around social selling will cut down on the time commitment. An infographic by Ben Martin walks readers through such a process that only requires a half hour per day. Martin recommends following a 12 step plan every morning:
If you're new to using social media for your construction company, this may seem a little overwhelming. But we promise you that any effort you put in will be worth it. So why bother? It's proven that those who play the long game reap the rewards.
So how do you know what to talk about ? What are 'hot' topics right now in construction and mining? Which services are being searched for in your area? You can learn all that and more with our free guide to Google Keywords, a simple and easy to use tool to make sure you're staying relevant.
Construction of Sydney’s second airport has been given a green light, with Prime Minister Malcolm Turnbull and Federal Infrastructure Minister Paul Fletcher signing off on plans for the estimated $3 billion Badgerys Creek airport.
It will soon be easier and faster for travellers to get to the Melbourne Airport as construction is set to commence soon on a $60 million express road that will connect the Tullamarine Freeway to the airport’s Terminal 4 car park.
Construction is now underway on Melbourne Airport’s $300 million Taxiway Zulu and Northern Access Route project which will reconfigure existing taxiways and apron layout, with Fulton Hogan undertaking the delivery of this project.
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