Construction Professional's Guide: 13 tips to build a great LinkedIn profile
Social selling is part activity, part reputation. If you're writing great comments on your colleagues' construction blogs, responding to their project tweets, and liking their shared content, you've got the activity bit down pat. But if your LinkedIn profile doesn't include your past experience and features a cropped picture of you from your footy team, you can't really call yourself a social guru.
Rewriting your LinkedIn profile is more labor-intensive, but it’s an extremely valuable exercise. A good question to ask yourself while working on your profile is “would my target client care about this?” If the answer is no, it should probably be scrapped.
So, what exactly should your LinkedIn profile look like? We've sourced an infographic that breaks down the ideal social selling LinkedIn profile, section by section.
The more traffic your profile gets, the better chance you have of creating a flywheel effect for the messages you want to spread. So if you want to highlight new pieces of equipment or inform your customers of your latest project, LinkedIn is the perfect way to connect with an industry specfiic audience.
And to make your business even more appealing to potential clients, learn how to create a capability statement that will impress decision makers. Get started here.
Recent Articles
New milestones marked for key 2032 Brisbane Olympic & Paralympic Games venues
The delivery of key 2032 Brisbane Olympic and Paralympic Games venues as well as generational infrastructure is steadily gaining momentum in just 12 months after the Queensland Government released the 2032 Delivery Plan.
Redevelopment of Macquarie Point Precinct in Hobart a step closer to reality
The Australian Government has accepted the Macquarie Point Precinct Master Plan and Housing Plan – two key plans that will ultimately revitalise Macquarie Point in Hobart, Tasmania.
Major repairs underway on QLD Gillies Range Road
Major reconstruction works on Gillies Range Road in Far North Queensland are now underway on sections that have been damaged by the Tropical Cyclone Jasper as well as the severe flooding that followed.