Our story


Founded in 2012, we started off with launching PlantMiner (now Felix Vendor Marketplace) as an online construction marketplace for people to list, find and hire equipment and subcontractors around Australia - on any device, anywhere, anytime. 

Along the way, we have partnered with industry leaders, listened to industry problems not being met and built a solution to meet the exacting requirements of asset owners, constructors and managers. Felix was born to address a gap in the market around vendor relationship management and complex sourcing within construction. 

Felix (ASX:FLX) is now used globally by leading construction, mining, government, utility, public infrastructure and property companies to manage their supply chains. 

Headquartered in Brisbane, Australia, we are fiercely passionate about building and maximising relationships; in our own team, with our clients and building technology that allows customers to foster relationships with their vendors and build a better way. 


Our Why

Building a better way

We’re eradicating manual processes, paper trails, and creating a new framework to deliver sustainable, safe and profitable outcomes.

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Our values and work culture

We exist because we believe in Building a Better Way for our customers and employees. Our core values and the way we operate stand us apart from other Vendor Management and Procurement software organisations. 
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Build a better way

We encourage our team to find and help build a better way. We expect them to always challenge the status quo and be the ones to help find elegant solutions to complex problems.

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Roll the sleeves

The Felix team lead with their work ethic. Everyone is encouraged to put their hands up for tasks regardless of rank.

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Be the team

At Felix we look out for each other. We encourage everyone to be the best team player they can be regardless of titles and positions.

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Make your mark

We make every day count. We encourage our team to challenge themselves and consider how they would like to be remembered during their time at Felix.

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Drive the standard

Every employee is responsible for the standards we endorse. We challenge each other to be better and celebrate feedback.

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Bring the joy

We encourage everyone to make this the time of their lives and make work fun. After all, we spend a lot of time working together!

Our leadership

VIEW LINKEDIN Mike Davis CEO & Co-Founder
VIEW LINKEDIN James Frayne Chief Financial Officer
VIEW LINKEDIN Steve O’Keeffe Chief Technology Officer
VIEW LINKEDIN Dan Wilson Chief Revenue Officer
VIEW LINKEDIN Mariia Starikova Head of Product
VIEW LINKEDIN Tibor Halasz VP of Engineering
VIEW LINKEDIN Tony Chan Head of Professional Services and Governance
VIEW LINKEDIN Ellen Clarris People & Culture Manager
VIEW LINKEDIN Alexa Kane Head of Customer Success

Join our team

Want to help build a better way and work in a positive environment that encourages personal growth? Join us and be part of something that will impact how the industries operate in the future.


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Felix is trusted by global market leaders to streamline vendor management and procurement processes and minimise supply chain risk.

Trusted by asset owners, builders & managers

Learn more about how Felix can transform the way you find, manage and engage your vendors.

Request a demo