The Ever Given saga & building a business case for procurement software

Liam Gill   |   April 16, 2021

In an extraordinary event that captured the world’s attention, the massive 400-metre-long container ship Ever Given got stuck. The countless stories and Internet memes over the ensuing 6 days have reignited debates around supply chain disruption, economics, globalisation and so on.

But here, I’m actually getting inspiration on how to build a business case for procurement software. Let me explain further below.  

A disruption event or an incident like this would have ramifications across the whole supply chain, much as how an incident could derail a construction project, for instance.

Calculating the cost of risk

30% of the world's container traffic flows through the Suez Canal. Now let’s run through what the 6-day blockage has resulted in.

Direct cost of the blockage:

  • Goods worth over $89m on board
  • Up to $40bn of trade disruption, exacerbating logistical challenges due to COVID-19
  • Daily lost revenue for Egypt $12-14m

Domino effect:

  • The backlog can take weeks and months to clear
  • Delays of other vessels who couldn’t get through: over 400 ships
  • Port operation schedules thrown into chaos

Legal battles:

  • Arrested ship, 2 weeks after being dislodged and is still there with all the cargo on board
  • Compensation claim from Suez Canal Authority to the tune of $1bn+

suez cannel blockageSource: Reuters

So, take a look at your top suppliers in terms of spend value. (Or even more basic than that, do you know exactly where your biggest 3rd party expense is?) And what if something happens to those suppliers?

To build a compelling business case for digital procurement (or for anything really), take the creative license to build the what-if scenario when things go wrong.

The Ever Given saga provided some narrative lines that you can borrow, i.e. think of the direct costs if an incident happens and couldn’t have been prevented due to having no tech solution in place – then cascading into further consequences, financial, legal and operational for all related parties.

Calculating the cost of missed opportunities

While the cost of disruption around the Ever Given is quite obvious, it’s not so much the case for procurement inefficiencies.

This is where calculating opportunity cost comes in handy, which is closely related to the above.

Some questions to get started include:

  • What your team could be doing if they weren’t stuck in administrative burden? This goes both ways, for your internal team and your vendors.
  • How much could you save from not having to fix/chase up non-conforming items from underperforming vendors?
  • How much time could you save from not having to cross check with multiple databases to find and engage a supplier?

Tip: Be specific by using concrete numbers to prove your points, e.g. 6 hours of reduced staff effort per vendor.

scenario analysis

An example template

Outlining high-level business impact

The Suez Canal story again highlights a significant risk exposure: high dependence on mega ships to facilitate global trade. That means a “black swan” event like this can leave businesses exposed to interruption.

A similar scenario applies to industries such as construction, infrastructure, resources and utilities provision, where there’s a high dependence on subcontractors to deliver work.

Tying the two to making your business case for a tech solution, demonstrate that this is part of ensuring resilience and agility in the “new normal”.

For organisations affected by the Suez Canal blockage, that means having business contingency plans such as alternative shipping routes, onshoring, exploring new sourcing options.

“Digitised supply chains and technology help organisations adapt to disruptions faster and better, reducing the cost impact and downstream impact on customers.”

For your organisation, similarly, adopting a multi-sourcing strategy where other criteria other than cost can carry more weight. Having a well maintained, up-to-date database of qualified vendors can provide you the agility to react when needed.

It’s crucial to highlight these high-level impact statements when making your business case.

Diffused responsibility = no one will own the results

For a short while, people were confused as to whether the ship is called Ever Given or Evergreen – which is clearly displayed across the vessel. This confusion turns out to be about more than just names.

evergreen ever given

Source: ABC News

There are complications when it comes to determining who’s responsible for what:

  • Evergreen is the name of a Taiwanese shipping company that leases the ship
  • Ever Given is one of the vessels owned by two Japanese firms
  • The ship’s technical manager is a German entity who hired the 25 Indian crew members on board
  • The ship is insured by a UK company

So what’s the moral of the story here? Two things:

  1. You can delegate some responsibilities to your contractors and subcontractors, but ultimately, you will be held accountable for certain duties under the law.
  2. Beware of diffusion of responsibilities (which we’ll delve into below).

Especially if your organisation runs a decentralised procurement operating model, there are inherent governance challenges with that, as we’ve previously discussed in another post.

When building your business case for digital procurement, think of the aspiration for how procurement would operate within the wider enterprise, i.e. who is responsible for what.

Then, layer on top how procurement software can enable that.

In this example, procurement is adopting a hybrid operating model, also known as "project-led, centrally enabled."

procurement operating model

Hence, the central procurement team is responsible for the category strategy, policies and processes. Software would allow them to enforce compliance while empowering site-led buying.

The same can be done for other stakeholders.

Closing remarks

While the Ever Given being stuck in the Suez Canel sounds like a world away, it actually has more relevance to the procurement and supply chain world than you think.

I’ve taken the liberty to draw lessons from it in building a business case for procurement software, as it’s a topic that many of those I speak to are interested in.


We’ve also recently published this Procurement Software Buyer’s Guide – 2021 Edition. Be sure to check it out.

Get Procurement Software Buyer's Guide 

Liam Gill
Liam is an Enterprise Account Executive at Felix working closely with construction, utility and mining companies. Liam is always eager to promote how technology can help leverage relationships, drive collaboration and inform decision making.
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